Gurlevik began as an idea shaped by inheritance. An inheritance of civilization, legacy, history, and meaning passed down across generations. From the beginning, we were inspired by the question of how that legacy could be honored in a form that feels relevant today. Not as nostalgia, but as something living. Something worn. Something that invites conversation.

“A timepiece can be more than an object. It can be an ambassador of what you value.”

At its core, Gurlevik is about inspiration. We believe a timepiece can be more than an object that measures time. It can be an ambassador of what you value. A quiet signal of curiosity, reverence, and continuity. We wanted to create watches that open conversations and allow the wearer to speak about what drew them to it in the first place.

The company came into being when Yusuf O. approached Muhammad S. with an idea. It was a simple but deeply felt one: to craft the kinds of watches they had always wanted to wear, but could never quite find. Watches that carried meaning, restraint, and intention. Watches that reflected their shared love for the industry, their respect for history, and their connection to a civilization rich in knowledge, trade, and exploration.

“Not nostalgia, but something living. Something worn.”

Yusuf and Muhammad have known and worked alongside each other for over two decades. Across years of friendship, business partnerships, and creative projects rooted in culture and history, a shared perspective took shape. Gurlevik is the result of that long relationship, a coming together of two individuals pouring their experience, curiosity, and heart into the design of timepieces they believe should exist.

The name Gurlevik comes from a mountain in Turkey that the founders deeply love and cherish. It is a personal reference to time spent in Anatolia and a reminder of place, memory, and grounding. The name felt like the right foundation for a brand rooted in meaning and endurance.

Our design philosophy is guided by longevity, craftsmanship, and reverence. We seek restraint over excess, clarity over trend, and quality that stands the test of time. This is why we chose to begin with a three piece collection. It reflects humility in approach while allowing us to express our capabilities with focus and care.

The Maritime and Celestial inspiration behind our first collection draws from a civilization known for its excellence in navigation, trade, and the expansion of human knowledge. These themes are not decorative. They are foundational to how we understand time, movement, and discovery.

“Designed to invite conversation.”

As Gurlevik grows, one thing will remain unchanged. We seek to keep the brand personal. Every individual who wears our watches should feel that this vision belongs to them. That they are part of the conversation.

We are building Gurlevik so that every customer becomes a participant in its story.